The unexamined mind is easily led.
Publishing thoughtful work about awareness, behavior, critical thinking, and the systems people move through every day.
Featured Product
Everyone’s annoyed.
By the loud phones.
The blocked aisles.
The people who stop dead in doorways.
The “I’ll just be a second” crowd that somehow turns seconds into minutes.
Everyone is convinced it’s being done to them.
On purpose.
By idiots.
And yet… no one ever seems to be the problem.
Awareness isn’t about fixing other people.
It’s about noticing the small, everyday behaviors we all excuse in ourselves—the blind spots that quietly turn decent, well-intentioned humans into low-grade a$$holes in shared spaces. Not because we’re bad people, but because we’re distracted, busy, and confident our intentions matter more than our impact.
This book isn’t a lecture.
It’s not a list of rules.
And it’s definitely not asking you to be perfect.
It’s an easy, page-by-page read made up of short reflections and observations—one idea per page—designed for quick insight, casual reading, or flipping to whenever you need a reminder. Some entries are funny. Some are uncomfortable. Some will feel a little too familiar.
Most social problems aren’t caused by malice.
They’re caused by autopilot.
Awareness doesn’t demand better morals.
It asks for better attention.
Read lightly. Take what helps. Ignore what doesn’t.
And if you immediately think of someone who really needs this book…
Maybe finish it first. Plausible deniability is underrated.
Who is this guy?
Alex Lumis is a retired military officer, Harvard alum, and lifelong Mensa member who brings a sharp, unconventional perspective to critical thinking, leadership, human behavior, and modern culture.
Drawing from decades in high-stakes environments where judgment mattered, he challenges audiences to think more clearly, question assumptions, and recognize the hidden patterns behind failing systems, poor decisions, and everyday behavior.
His work blends intelligence, humor, psychology, and real-world experience into insights that are thought-provoking, practical, and highly relatable.